Project 3: Books & Publications

The Brief:

You have been asked to present a design pitch for a new book to a publisher. The publisher is open to new and exciting ideas and have suggested you use random themes as a starting point.

https://randomwordgenerator.com/

Use the link above to generate 2-5 random words as your starting point. The book could be an adult Fiction / non-fiction or a children's fiction / educational story or reference book. You could choose to explore an interest of your own or create something completely original.

The publisher asks that all artwork and images used be original and would prefer not to use stock photos where possible. Your book should include a minim of 10 (double page spreads) pages and a front / back cover. Each double page spread should fit onto an A3 document. This does not mean your pages need to be A4, you can experiment with sizes.

Research & Design

Links & Resources:

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Subject Terminology

Key words & Definitions: Designers have a vocabulary all their own. If you’re getting design work done, knowing the right terminology will help you communicate with one another and get the results you envision. (We promise it’s a whole lot easier than high school French.) Take a look at these design terms. Study them. Commit them to memory. Eh… That’s too much work. Just bookmark this page and use it as your design word cheat sheet. Here are the most important descriptive design words you should know: Composition and layout Composition is the arrangement of design elements that form a whole image. A successful composition attracts the viewer and guides their eye across the design. In visual art, you might hear this referred to as “form.” In graphic design, it’s often called layout. Composition is made up of a number of different visual design elements, including balance, proximity, alignment, repetition, contrast and white space. Balance This isn’t your abili...

Research and Annotation.

For each project you are required to explore a range of themes and a big part of this is your research. Aiming to evaluate the work of other designers and design principles not only meets the requirements of the assessment criteria but also enables you to expand your horizons in terms of creative influence. Most designers will collect information, photograph things of inspiration but will certainly research ideas and themes for a new project. This could be a specific genre of design or a significant art style to influence their work. The criteria state that you should: Develop ideas through sustained and focused investigations informed by contextual and other sources, demonstrating analytical and critical understanding. What does this look like? For a recent project, I had to use research and theories to present a solution to an identified problem. In the case of some design briefs, the outcome is not set on one fixed design, it could be more abstract than that. Some d...

Welcome

Welcome to the Graphic Design a-level Below you will see some basic house keeping rules and the assessment grid. This will be something that you will find useful to understand how your work is marked. Each project that you receive will be accompanied with this grid.

A-level Graphic design

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