Skip to main content

Project 1: Branding & Packaging


 Branding & Packaging Brief

Using one of the starting points you should develop a new brand and an example of packaging for its product. You should consider the values of your brand and the target audience. You will need to write a user persona and consider their needs. 


  • A new healthcare brand aims to bring organic and natural products to the market with sustainable packaging. 

Once you have chosen your starting point, you need to consider:


  • Brand values
  • Target Audience
  • Explore existing products 
  • Links to other designers / design ideas. 
  • Visual Language & style Guides
  • Sketches of logo ideas
  • Logo development
  • Sketches of packaging ideas
  • Packaging development
  • Presentation of final designs of both logo / brand / Packaging 

Responding to your Brief: Target Audience












Responding to your Brief: Existing Brands / Products







Responding to your Brief: Other Designers








Responding to your Brief: Visual Language & style Guides















Responding to your Brief: Sketching Ideas











Responding to your Brief: Packaging research






Responding to your Brief: Packaging design & development










...................................................................................


Critical Report: 

Explore ideas and concepts in branding and evaluate the development of the discipline. 












https://99designs.co.uk/blog/design-history-movements/history-of-branding/

A Branding Case study:  Storytelling 

Explore ideas and concepts in branding and evaluate a chosen brand. 








A Branding Case study: Cocacola

Explore ideas and concepts in branding and evaluate a chosen brand. 

Comments

Post a Comment

Popular posts from this blog

Subject Terminology

  Key words & Definitions:  Designers have a vocabulary all their own. If you’re getting design work done, knowing the right terminology will help you communicate with one another and get the results you envision. (We promise it’s a whole lot easier than high school French.) Take a look at these design terms. Study them. Commit them to memory. Eh… That’s too much work. Just bookmark this page and use it as your design word cheat sheet.  Here are the most important descriptive design words you should know: Composition and layout Composition is the arrangement of design elements that form a whole image. A successful composition attracts the viewer and guides their eye across the design. In visual art, you might hear this referred to as “form.” In graphic design, it’s often called layout. Composition is made up of a number of different visual design elements, including balance, proximity, alignment, repetition, contrast and white space. Balance This isn’t your ability to walk a straig
3 comments
Read more

Annotation & Evaluation

  Evaluating your own work: Description - What happened? What happened this lesson/project, what did you make / create or develop? What are your thoughts about what you have just done? Are they mostly positive or negative? My thoughts about my work so far are……. If positive, what comes to mind specifically? Negative? The things that worked well in my work so far are….  What were some of my most challenging moments and what made them so During the development process of my work I found…….. to be the most challenging. How does your design so far meet the specification? My design meets the specification because… What do you need to do so that your design meets the specification? To ensure that my design meets the specification I must…… How do you aim to develop these designs? I will include……. To develop my designs.  How have you used illustrator to develop your ideas ? I have used illustrator to make changes to my designs such as………………….. What do you need to do next to your design ideas?
1 comment
Read more

Research and Annotation.

For each project you are required to explore a range of themes and a big part of this is your research. Aiming to evaluate the work of other designers and design principles not only meets the requirements of the assessment criteria but also enables you to expand your horizons in terms of creative influence. Most designers will collect information, photograph things of inspiration but will certainly research ideas and themes for a new project. This could be a specific genre of design or a significant art style to influence their work. The criteria state that you should:  Develop ideas through sustained and focused investigations informed by contextual and other sources, demonstrating analytical and critical understanding.  What does this look like?  For a recent project, I had to use research and theories to present a solution to an identified problem. In the case of some design briefs, the outcome is not set on one fixed design, it could be more abstract than that. Some design briefs c
7 comments
Read more