Branding & Packaging Brief
Using one of the starting points you should develop a new brand and an example of packaging for its product. You should consider the values of your brand and the target audience. You will need to write a user persona and consider their needs.
- A new healthcare brand aims to bring organic and natural products to the market with sustainable packaging.
Once you have chosen your starting point, you need to consider:
- Brand values
- Target Audience
- Explore existing products
- Links to other designers / design ideas.
- Visual Language & style Guides
- Sketches of logo ideas
- Logo development
- Sketches of packaging ideas
- Packaging development
- Presentation of final designs of both logo / brand / Packaging
Responding to your Brief: Target Audience
Responding to your Brief: Existing Brands / Products
Responding to your Brief: Other Designers
Responding to your Brief: Visual Language & style Guides
Responding to your Brief: Sketching Ideas
Responding to your Brief: Packaging research
Responding to your Brief: Packaging design & development
Critical Report:
Explore ideas and concepts in branding and evaluate the development of the discipline.
https://99designs.co.uk/blog/design-history-movements/history-of-branding/
A Branding Case study: Storytelling
Explore ideas and concepts in branding and evaluate a chosen brand.
A Branding Case study: Cocacola
Explore ideas and concepts in branding and evaluate a chosen brand.
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